Why has blackberry sales declined - 1100 Words

Why has blackberry sales declined? (Research Paper Sample) Content: RESEARCH METHODSWHY HAS BLACKBERRY SALES DECLINED? by Siddhant MantriStudent no: S00403461 Name of University City, StateDate: 30th November 2012 Table of Contents Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3.Objective †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Literature Review †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Methodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4.. Findings and Discussion of Findings †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Conclusion and Recommendations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9. Appendices †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10.
Introduc tion In the recent years, Blackberry has hit the headlines with negatives of decline in sales. The worst of all was the recording of fourth quarter loss of about $125 million. The chief executive announced that the company is ready to sell or license a portion of its business. This trend is anticipated to continue. This poses a threat to the once leading mobile operator in the world. In five consecutive rows, the company failed to reach its quarterly financial guidance. Before the release of the fifth financial results, the co-chief executive and co-chairman announced that he had resigned from his position from the board. Unlike his predecessor in the position of chief executive who lived in the denial concerning the financial position of the company, Thorsten Heins (CEO of RIM) developed candid tone and expressed that the company was undergoing tough financial struggles.  ObjectiveThis paper shall explore the rea sons behind the noticeable fall in Blackberry sales with an aim to expose the obvious pitfalls that the company faced. Literature Review Research in Motion (RIM), the manufacturer of Blackberry, has been the leading company in the smartphone industry. It launched the Blackberry smartphones, which has become the people’s favorite in the world. Within the first 10 years after inception, Blackberry has recorded immense success. It recorded the highest growth rate between 2008 and 2009 when the revenue growth increased from $6 billion to $11 billion. The availability of Blackberry products has been marketed throughout the world using channels of extension of distribution. Blackberry has had an increase in the number of users until last year when the numbers remained constant and started declining after a few months (See appendix 1) The recent headlines have seen Blackberry reporting a decline in the sales. This is mainly attributed to numerous competitors and the introductio n of iPhones, which has distinct features. The revenue reduces by 43 percent in the first quarter of this year to $2.8 billion. One major reason for the decline is the competition faced from the Apple’s and Samsung products, which has touchscreen services. In response to the decline in the sales RIM is set to launch Blackberry 10 with touch screen services. RIM CEO announced that they would be laying off 5,000 employees for restructuring purposes Methodology This study is focused on examining the trend by Blackberry’s sales. The use of a detailed questionnaire was important in establishing what influences the customer’s decision to buy Blackberry phones. Ten questions were formulated to help identify the impact variables. The questions are shown in appendix 1. I also sought to establish the marketing strategies in Blackberry. This was done by observation of the distribution agents and centers. I collected the number of Blackberry phones that were sold in eac h outlet in one year. I also did a comparison of the important features of smartphones that are in other brands that attracts people to them. What features in Blackberry are qualified as a smartphone, comparing to other brands of smartphones? We sought to establish the effects of customer’s judgment of sales.Secondary Research was also an important part of my study. The first research approach for this paper is either inductive or deductive. I have explored on a lot of qualitative data, which is inductive research in nature. Blackberry has faced immense challenges and hurdles over the last few years and these needs to be noted down to analyze the decline and this why I have used inductive approach. I also used deductive research to get firsthand knowledge from the sample that was handed the questionnaire and understand what people think is good or bad about Blackberry. My second research is primarily done by the help of online websites and journals. The findings will be impo rtant for analyzing in the later stage. A problem I encountered during my research was with the consistency and reliability of the secondary data as in today’s date trends change on daily basis and it is hard to find the accurate data. As the matter of fact, the primary data was somewhat biased with certain people. Findings and Discussion of Findings From the questionnaire posted, Blackberry has users drawn from mixed demographic characteristics. Majority of the users falls between 18 years and 35 years. A number of them are young people who are fond of social networking sites such as Twitter and Facebook. The gender factor was not so much determinant factor as there was equal distribution of users of the same sex. Unlike his predecessor in the position of chief executive who lived in the denial concerning the financial position of the company, Thorsten Heins developed candid tone and expressed that the company was undergoing tough financial struggles. In the interview, he frankly confessed that there is no hope that things are likely to change in the near future. The respondent cited various features that determine their decision to buy a smartphone. Some argued that Blackberry smartphones have menu layouts and options that can easily confuse the user. The OS 6 in the smartphone enables the users to manipulate the phone via keyboard and track pad. The respondents, however, noted that they would prefer touch screens, which are easy to manipulate than using a keyboard. The respondents affirmed that when they think of smartphone, the first thing that comes into their mind is Blackberry. Nevertheless, a few noted that they also recognized other smartphones offered by Nokia and Apple. Many respondents agreed that the slogan employed by Blackberry is very appealing, but it influenced their decision to a smaller extent. They argued that other smartphones also allow users to connect people across the globe and so this was not just unique for Blackberry. T he unique qualities of Blackberry include wireless and call quality, availability of entertainment, browser options, camera, and durable battery life. The Blackberry browser services are very fast with more features that were absent among other predecessor smartphones. With the OS 6, the users expressed that features such as tabbed browsing and pinch-to-zoom are very interesting. However, they also noted that the site would hang when browsing difficult sites. In terms of secondary research, it was important to find out the how much did the sales actually decline to. I found that Blackberry had good sales until the ends of 2010, however, a downfall was seen and ever since then sales have fallen significantly, as it is seen below in the diagram. This was primarily due to competition and Blackberry’s inability to compete in the market.
We can see in the figure below how Blackberry’s profits have dropped from its peak in 2011 till 2012. It is a significant drop of 7 per cent in sales. It is evident that the trend will continue in the future. Blackberry is not able to adapt and change to consumer needs.
Conclusions and Recommendations RIM is in big trouble to capture the lost market in the smartphones. Even the yet to be launched Blackberry is likely not to shake the market to a greater extent. This means that Blackberry risk being phased out of the smartphone market. Consumers are likely to ignore the emergence of Blackberry given nothing new, but just similar to what is readily available in the market. Blackberry has suffered a setback, because it uses an outdated OS. In addition, their hardware is not appealing to many carriers. Moreover, their strongest opponents are also not hesitant to come up with better technologies. For instance, Apple is set to release a new iPhone with unique features that can be used for business people. In addition, Nokia is also warming up for a comeback in the smartphone market. This means that Blackberry will continues to shrink in the smartphone market, and this is evident its current financial performance. Faucette research shows that a number of carrier retails shops had not sold Blackberry phones in the course of this year. He further explains that Blackberry recorded no notable change in sales between the months of July and August 2012. This implies that the upcoming Blackberry is likely to be ignored since customers shall have gone a long stretch and would opt for better alternatives offered by competitors such as Nokia, Android, and Apple. I believe it is premature to rule out Blackberry from the smartphone market. However, they need to be more creative and innovative in order to strive it today’s market and compete ...

7 Sure-Fire Ways To Rock Your Biz Major

7 Sure-Fire Ways To Rock Your Biz Major by: Lauren Everitt on July 31, 2014 | 0 Comments Comments 125 Views July 31, 20141. Get To Know Your Professors (at least three of them, anyway)Image: http://dreaming-the-blue-sea.tumblr.com/In the throes of the college experience, job references are probably the furthest thing from your mind. Worst case, you can simply jot down a friends nameuntil they mention your uncanny knack for writing term papers under the influence. Erm, right. Strike up a real friendship with your favorite faculty members and youll be assured stellar references down the line.2. Study Abroad Or At Least TravelImage: http://www.gurl.comThat whole the world is flat thing is kind of a big deal. Ask any veteran businessperson, and theyll tell you globalization is   in vogue. So why not experience Barcelona, Paris, or Amsterdam firsthand with a few of your classmates? Youll broaden your horizons, brush up on a new language, and get a head start on legal drinking.3. Ex plore Your InterestsImage: http://themasteroflunacy.tumblr.com/An  untapped interest in underwater basket weaving? A  lingering inclination to pursue zorbing (a.k.a human hamster-balling)? Nows the time. College is all about experimentation and probably the only time in your adult life when its okay to blow weekdays waddling around a field with a broomstick for a friendly Quiddich match on the quad.4. Drop The High-School ReputationImage: http://in-a-perfect-w0rld.tumblr.com/Captain of the varsity cheerleading squad? Drum major for the marching band? Or simply urber geek? About that nobody cares. Shed the ego or insecurities as soon as you step on campus because everyone is starting with a blank slate.5. Make Your Study Time CountImage: http://ozairahmad.tumblr.com/If youre going to cordon yourself off in the dreaded library cubicle among  the ancient-books section, at least make the most of it. That means resisting the temptation to refresh your Facebook and Twitter feed eve ry few  minutes or G-chatting your friend about that killer frat party last night.6. Get An Internship Or Better Yet A JobImage: https://myspace.com/article/2014/05/13/sad-girls-guide-post-college-grad-lifeOnce you hit the nine-to-five grind, employers simply dont care that you broke the curve in your accounting course. They will, however, be wowed when you show initiative, come to work prepared, and understand how to do things their way.   Nothing beats on-the-job training when it comes to performing the mundane tasks that make up the real world.7. Set Up A LinkedIn AccountImage: http://soulpunchftw.tumblr.com/This is the Facebook of the business world. Its a virtual networking happy hour without the small talk. Create a complete profile early, and by senior year, youll no doubt have a full roster of connections while your peers are still setting up their password.DONT MISS:  13 Reasons Why You Should Definitely Be A Business Major  or  11 Ways To Spend College Drunk And Still Get A’s Page 1 of 11

5 Attention-Grabbing Presentation Techniques to Impress Your Profs

When you have a presentation at school, you want to make it interesting and worthy of attention and even the most boring topics can be brought to life when you use the right presentation techniques. When you are doing a presentation, you want to get the attention of the audience and keep them interested so they will continue listening to your speech. For this purpose you can use new trends that are gaining popularity in the presentation design world. They are setting the rules of how presentations should be created as well as delivered. As a result, you can use these 5 best presentation techniques that are growing in popularity: 1. Storytelling This could be considered as one of the most popular presentation options available. Your message is presented clearly and vividly during the presentation, and it makes it much more memorable for the audience. When you use a storytelling approach, the audience remembers much more about your presentation for a long time because the stories are interesting and logical. 2. Creative Use of Typography Playing with the typography gets the attention of the audience while you are also using an attractive and unique way to get the message across. This makes your presentation stand out from the rest by getting the attention of the audience. 3. Creative Illustrations Creative illustrations can spice up your presentation and help get attention. These illustrations can be either hand-drawn or done professionally. The illustrations, of course, need to go along with the presentation and its topic. 4. Flat Design This is a newer concept that is gaining popularity. These modern-looking slide decks give the audience a minimalist, clean look that will keep them interested. It is a simple approach because the slides and graphics are clear and easy to understand. 5. Effective Use of Colors While fonts and typography can get the attention of your audience, so can colors. Colors play a major role in keeping people interested in the presentation. You can use several colors and different types of design throughout the presentation to make people follow your every slide and feel excited before the next one. 6. Getting Everything Together If you are working on getting a presentation together, choose the best technique or combine techniques, so you can create an interesting, attention grabbing presentation that will draw in the audience and keep them focused until the end of the presentation. With the right techniques, you can impress even your professor and provide yourself with a good grade. If you can hit it over the fence with your professor, odds are you can keep the interest of others. If you choose the right attention grabbing technique for your presentation, you will be able to deliver your information successfully. The experience will also help you throughout your future career.

Human Relations Between Cuba And Cuba - 1888 Words

Lord Viscount Palmerston, a former British prime minister, once said that â€Å"it is a narrow policy to suppose that†¦ [Britain]†¦ is to be marked out as the eternal ally or the perpetual enemy of England. We have no eternal allies, and we have no perpetual enemies. Our interests are eternal and perpetual, and those interests it is our duty to follow (qtd. Burke 51). This view is valid for all countries, but in particular, it speaks to the United States and their relationship with Cuba. Since 1959, the year in which Fidel Castro took over Cuba from the dictator Fulgencio Batista and established a communist regime, relations between America and Cuba have been rather tense. When Fidel Castro and his allies took power through a revolution,†¦show more content†¦Recent developments in the relationship between the US and Cuba have surprised many, but this is not a sudden change as there are many reasons for this shift. A number of countries in Latin America are hostil e to America’s foreign politics in the region and even some allies such as Mexico, Argentina, or Brazil have not agreed with America’s espionage scandal. In fact, the US spied on the Brazil, one of their greatest ally in the region. These revelations have cast a chill in relations between the two countries. Since American-Cuban relations are historically vast, this paper will focus on the history of the past 55 years in order to better understand the context of the current situation, and to help explain why this approach is not sudden or abrupt. America does not have permanent enemies and has often had a pragmatic approach toward hostile regimes. Analyzing the current approach of the American policy toward Cuba as a function of the international political scene, I will also show that the bulk of American opinion has evolved on the Cuban question. After many years, the embargo policy has not produced the expected effects on Cuban social structures. In addition, the Am erican economy needs new markets, like

Consumer Behaviour Online Research Paper Example

Essays on Consumer Behaviour Online Research Paper The paper "Consumer Behaviour Online" is an excellent example of a research paper on marketing.  In this cutting-edge era, marketing planning and strategies are directed towards creating an environment to influence consumer behavior. The products and services are launched in the market focusing on the tastes and the preferences of the consumer. Product quality and vigorous advertisement have changed the way the consumer behaves. However, it is significant to identify whether policies, strategies, and plans adopted by firms do fit in the consumer’s demands and needs and whether the methodologies adopted by companies goes in tandem with consumer’s ultimate needs.This paper focuses on consumer behavior online, as the understanding of customer needs and wants is one of the major underpinning constructs of the marketing constructs (M Evans, A. Jamal Gordon Foxall, 2006). It highlights how the theories and research methods help provide greater insight into the processes un derlying consumer behavior in online environments. The paper identifies two contrasting perspectives into consumer behavior related to Internet marketing mechanisms: the social values and emotional approach.2. Literature ReviewAccording to G. Zaltman (2002) â€Å"A great mismatch exists between the way consumers experience and think about their world and the methods marketers use to collect this information.† Though much research has been done on the effects of the Internet, cell phones, specialized search engines, websites, etc., to gauge consumer behavior the significance of personal, social, national and cultural aspects has yet to get equal footing. In principle, there is a need for study in identifying attitudes and behaviors of online consumers, from the point of consumer-style, as done in three European countries and the US, using data from the DDB Brand Capital Study showed that country differences are evident on consumption style.The Internet (Gerald Zoltnan, 2000) h as revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. Personal values research in marketing has recently received a substantial amount of attention from both academics and practitioners. 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The Internet is the medium used by a wide range of people for several functions. As days pass through more and more people are gravitating towards theInternet users with more intensity due to the easy accessibility of technology, availability of information and easy way of interaction. (1)Marketing in current days can be defined as the management process that responsible for proper identification, anticipation and the one that is responsible for satisfying the customer’s requirements, profitably. (2)According to the center for communication policy, online shopping is the third most popular Internet activity, immediately following email using and web browsing. Online shopping behavior can be defined as the pro cess of purchasing products or services through the Internet. In this online process shopping, the customer when feels a need arousing goes to the Internet and search for the relevant information. 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Book Review The Shadow of the Galilean Essay - 1535 Words

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The Heart and Christian Bernard free essay sample

The Heart and Christian Barnard Christian Barnard, the man who performed the first human heart transplant. Christian Barnard was born in Beaufort West, South Africa on November 8, 1922. He was the fourth of five sons. His father was Adam Hedrick Barnard who was a reverend in the Dutch reformed church, he preached to a non-white congregation. His mother was Maria Elisabeth Deswart Barnard who had been a school teacher before marriage. Both parents were also Afrikaner missionaries. Christian Barnard grew up in a poor environment in Beaufort West, a town on South Africa’s semi-arid Great Karroo plateau. Christian Barnard attended a local high school he went on and received an M. D. degree from the University of Cape Town in 1953. He received a Ph. D degree from the University of Minnesota in 1958. He returned to the University of Cape Town in 1958 to teach surgery. He specialized in open-heart surgery and in designing artificial heart valves. We will write a custom essay sample on The Heart and Christian Bernard or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The first human heart transplant was performed on December 3, 1967, transferring the heart of a 25 year old woman into the body of Louis Waskansky , a 55 year old grocer. He died 18 days later due to double pneumonia as a result of his suppressed immune system. The second transplant was on January 2, 1968 which was for Philip Blaiberg, who lived for 563 days after the operation. Christian Barnard spent the beginning of his adult life in the United States where he gained recognition for research in gastrointestinal pathology and later went back to South Africa and introduced open-heart surgery to that country and designed artificial valves for the human heart. Christian Barnard made a huge impact and contribution to healthcare when he attempted and accomplished the worlds first human heart transplant which was a huge success in the medical field. His accomplishment led to further investigation in heart transplants and which now is a normal surgery that is performed all around the world today. Christian Barnard had been bothered by rheumatoid arthritis since he was young, and advancing stiffness in his hands forced his retirement from surgery in 1983. He took up writing, however, and wrote a cardiology text, an autobiography, and several novels, including a thriller about organ transplants. He passed away on September 2, 2001. Christian Barnard has made a huge impact on healthcare and the study of medicine. Christian Barnard is a hero to me because he was brave enough to take a chance and put his reputation on the line to make a difference. Christian Barnard’s contribution to health care has changed the years to come in medicine and his contribution will always be remembered.