Consumer Behavior Trends

Consumer Behavior Trends Free Online Research Papers Faith Popcorn identified 17 trends that drove the business and people’s life in her book â€Å"Clicking† ten years ago. According to BrainReserve, trends are not fads. They endure, evolve and represent underlying forces, first causes, basic human needs, attitudes and aspirations. They help us navigate the world, understand whats happening and why, and prepare for what is yet to come. This paper will investigate one of the trends Popcorn has identified – Fantasy Adventure – particularly focus on its development in the last ten years. I will examine related evidence observed in various industries and make the claim that this trend has not declined but further developed. Fantasy Adventure refers to the behavior that consumer crave excitement and stimulation as an escape from stress and boredom in essentially risk-free adventures.(Popcorn, 1998) The excitement are taken in small doses, and allow us to return to our â€Å"normal† life at the end of the day. They make us feel courageous, open to new exotic experience, and most important of all, they give us the sense of transforming to a better person. There are three underlying forces in creating this trend: the increasing stress brought to us by our routine yet increasingly competitive life, the rising number of cases of the unsafe, uncertain events happening around our environment and the advancement of technologies. In the 1990s only 40% percentage Canadians reported stress in workplace but the statistic had increased significantly recently.(JobStress, 1997) More than 6 in 10 Canadians reported in 2002 that they have experienced a â€Å"great deal of stresses at work because of the increasing difficulty to maintain work-life balance while managing the greater then ever demand at work. (StressMap, 2002) Popcorn (1998) pointed out in her book that we all want to retreat from the reality with Fantasy Adventures to relieve for a moment. The tight schedule most people have also means we are not allow to take off to a vacation or go away for a longer period of time to have a â€Å"real† adventure. With the increasing statisti cs of work-life stress, it is clear that demand for Fantasy Adventure has only increased during the recent period of time. Another component of Fantasy Adventure is the promises of safety. The environment is not safe as it was a decade ago, and consumers learn to choose a safer way of entertainment instead. Last but not least, with the improvement of technologies, people now can access more information about others’ lifestyles and can imagine larger possibilities. One thing worth mentioning is the evolvement of the trend Fantasy Adventure – the cos will be illustrated in the following sections. Roy William (2004) argued in his article that, the Fantasy Adventure trend had reached its end and sharply declined, as the people now ask for the truth. I agree that nowadays consumers may be more skeptical about the information and facts released by large firms, however the fact that people still in need of escape from reality does not change. There are more and more products available to fulfill this crave of fantasy especially in the media industry. A popular theme for television series is superpower for instance the â€Å"Heroes† and â€Å"Smallville†. Fantasy and horror movies are still a big hit and stay on top of the most popular movie categories. â€Å"Pirates of the Caribbean†, â€Å"Harry Potter† series and the â€Å"Lord of the Rings† Trilogy are just a few examples. These television series and movies grant consumers a room for imagination and indulge themselves in something not real, and of course, back to their normal life after these two or three hours. For television show, a common pattern could be observed: a group of ordinary people come out, compete with talents and there they are, the tomorrow super stars. Just to name a few: â€Å"So You Think You Can Dance†, â€Å"British Got Talent†, â€Å"Paris Hilton’s My New BFF†. Another powerful source of fantasy engagement is Manga, or comics. In Japan the best selling manga are always about adventures or super power. A perfect example is â€Å"One Piece† which is about a pirate with a rubber-like body (super-power) setting off to an adventure to look for the biggest treasure in the world, being the greatest pirate and have fun. These media are all common in the way they take the audience on the flight of imagination; allow them to have an imaginary adventure in their comfort zone. Food experience continues to be one of the greatest ways for many consumers to seek Fantasy Adventure. In Toronto’s restaurants, more exotic ingredients were brought to the once ordinary dishes, and there is increasing growing number of theme restaurant. In 2006, the first dark restaurant in Canada was opened in Montreal, where dinners undergo the entire dinning experience in total darkness. (Comm-odities, 2006) The theory is with one sense completely impaired, your other senses are fully heightened and the food will taste completely different. These restaurants provide extraordinary experiences to customers through different physical and emotional instruments thus offer a little adventure to the consumers. Among all products in the entertainment market, digital games may be the single platform that really fulfills the need of Fantasy Adventure. This includes video games, Role Playing games and Virtual network online. The Entertainment Software Association announced in 2007 that sales of computer games and video games have increased by 22.9 percent to $11.7 billion in the US. The average age of most frequent game player has shifted to 39 years old. (ESA, 2007) We can identify the trend that more people are willing to pay and indulge themselves in the form of video gaming. Video games has uncountable content, however may it be action, sports, role playing, shooting etc., the principle is the same: the player transform to a â€Å"Hero† and do the impossible. Figure 1. (a) Top Selling Game Genres in 2006 Figure 1. (b) Top Selling Game Genres in 2007 Figure 2. Frequency of playing games by frequent players In 2001, Microsoft released a sixth-generation video game console – the Xbox and entered the competition in the gaming console market. 24 million units were sold as of May 2006. In 2002, Halo 2, a shooting game, set the record of being the highest-gross release in entertainment history with over $125 million in the first day. Xbox was replaced by Xbox 360 in 2005 which made a even bigger success as over 30 million units was sold in mere 3.5 years. There were over 1000 games available in the end of 2008, labeling the success of Xbox 360. These numbers are only a part of the overall consumption of video game playing, which suggested that consumers continue to seek the imaginary adventures, buying into brand and products in order to escape reality. One unique feature of Xbox 360 is its online game feature on the platform Xbox Live. This feature enables the players to have interaction and communications when playing games with other players. This development makes the gaming expe rience more realistic then ever and thus more profoundly fulfill players’ dream of fantasy adventures. It also fits the theory of Baker that now consumers want a more active role in creating their Fantasy Adventures. Second Life, an innovative concept launched in 2003, is another example that illustrates how people escape the reality and embrace a second identity in the virtual world. Second Life is a virtual world that allows users to interact and socialize via the internet. There are no particular missions or goal to accomplish, and there is no winning and losing, unlike almost all the traditional online games. However the users cherish the complex capability of interaction in this virtual world, as well as the feature of customizing a personal avatar, and thus the ability to create a fantastic self via this creative toolset. In 2008, an average of 38,000 users was logged in at any moment, and the accumulate user hours reached 112 millions in the end of 2008. These soaring numbers show us exactly how a product that fits the consumer insight can quickly capture a large portion of the targeted market. Figure 3. Total signups of paid accounts for Second Life Figure 4. User Hours per Quarter for Second Life 2006-2008 The continuous trend of Fantasy Adventure could be utilized by marketers. For example the promotion video of the Red Light Social Center, an adult virtual community has the phrases like â€Å"enter a Realistic world†, â€Å"create a NEW you†, â€Å"it’s Safe†. Bingo! These are exactly what fantasy cravers look for. â€Å"The drift in advertising over recent decade has been toward limited factual information and more symbolic, emotional, humorous and fantasy-oriented meanings.†(Mick, 2008) Here I identify two approaches in advertising that are very common: the get-a-taste-of-something approach and transform-to-your-better-self approach. Recall the promotion campaign of Tropicana that â€Å"Offers a Taste of Tropic† and that of Kraft’s â€Å"a Little Taste of Heaven†. (Chiasson, 2009) They both suggest that with a little sip and dip you would feel like being in a fantasy or exotic place immediately, an escape from the reality. The second approach is even more observable, as majority of advertisements implies a transformation upon using the advertised product. There was a series of advertisements by SK-II with the slogan â€Å"Correct Your Age†, which they sold the idea that the anti-aging product helps you return to your younger self. Celebrity endorsement also falls under this approach because they suggest that using the product will let consumer be more like the popular icon. The above examples suggest that the consumer behavioral trend of craving excitement in small dose and in a safe manner has not declined. Moreover consumers now want a share in creating the fantasy by involving in the process. Video games and virtual network became one of the most significant platforms where consumers seek their fantasy escape. At the same time, marketers capture the psychology of consumer and make use of fantasy-oriented approaches in advertisement and promotion strategies. Fantasy appeal is most likely to continue to be one of the most influential approaches in the future marketing. Reference F. Popcorn L. Marigold. (1998). â€Å"Clicking: 17 Trends that Drive your Business – and your Life† P. K. Day. (2008). Faith Popcorn’s Prediction Five Years Later. Los Angeles Times. Retrieved from chicagotribune.com/topic/la-et-popcorn-predicts01-2008oct01,0,5034903.story?page=2 on 4th June 2009. F. Rauh. (2007). Living the Dream. SPC Business. Retrieved form cosmeticsbusiness.com/story.asp?storyCode=1218 on 4th June 2009/ Dining in the Dark, a Feast for the Senses. (2006). Comm-oddities. Retrieved from cbc.ca/consumer/comm-oddities/2006/09/dining_in_the_dark_a_feast_for.html on 4th June 2009. R. H. Williams. (2004). A Feel for Real. The Monday Morning Memo. Retrieved from mondaymorningmemo.com/?ShowMe=ThisMemoMemoID=1508 on 4th June 2009. D. Mick. (2008). Degree of Freedom of Will: An Essential Question in Consumer Behavior. Journal of Consumer Psychology 18 pg 17-21. A. Baker. (2008). Understanding the Role of Co-Creation in Fantasy and Fun. Advances in Consumer Research 35. Entertainment Software Association of Canada (2007). Essential Facts about the Canadian Computers and Video Game Industry. Retrieved from theesa.com/facts/index.asp theesa.ca/pdf/esa_e.pdf ACNielsen. (2005) â€Å"ACNielsen Reports Continued Rapid Growth For Video Gaming Industry.† acnielsen.ca/News/VideoGamingFirstQtr2004Results.htm. Retrieved on 30th May,2009. L.J. Paul. (2005).†Canadian Content in Video Games† Author and Digital Games Research Association. Linden Research Inc. (2008) 2008 Result Review. Retrieved from https://blogs.secondlife.com/community/features/blog/2009/01/15/second-life-residents-logged-nearly-400-million-hours-in-2008-growing-61-over-2007 on 8th June G. Chiasson (2009) Tropicana Campaign Offers a Taste of the Tropics. Retrieved from pubzone.com/newsroom/2009/1x090122x041107.cfm on 7th June 2009 Research Papers on Consumer Behavior TrendsThe Fifth HorsemanInfluences of Socio-Economic Status of Married MalesEffects of Television Violence on ChildrenThe Project Managment Office SystemThe Relationship Between Delinquency and Drug UseStandardized TestingPETSTEL analysis of IndiaMind TravelMarketing of Lifeboy Soap A Unilever ProductAnalysis Of A Cosmetics Advertisement

Apollo Hospital Case Study Example | Topics and Well Written Essays - 1250 words

Apollo Hospital - Case Study Example The conditions in the industry have been tough and Apollo has to make certain strategic decisions to expand its network. However, despite its strong leadership and financial position it does aim to increase its financial risks in expansion due to high competition and initial investment requirements. Therefore, it must adopt a different strategy through diversification, licensing, partnerships or even making it a public limited company that could bring in new capital from shareholders. Apollo Hospital is a profit generating organization and it reported profits for consecutive ten years. Despite tough competition in the Indian healthcare industry the hospital was able to generate strong demand for its services. The revenue grew almost six times from INR57.192 million to INR374.426 million in 1994. The bed occupancy of Apollo Hospital has improved from 40.4% in 1990 to 70% 1994. All other performance indicator reflected a strong business model implemented by Apollo Hospitals that allowed the organization to remain ahead of its competitors in these years. The current case study analysis combines examination of external factors with the organization’s internal analysis to form a discussion of critical success factors (CSF) of Apollo Hospitals. The reason for choosing PESTEL, Porter’s Five Forces, and SWOT analysis tools for this case study is that they allow a better understanding of the strategy followed by Apollo Hospital to be the first to address healthcare needs of Indian population and its ability to outperform other companies. In addition, this report includes important conclusions from the case study and set forth recommendations for the organization to deal with the growing demand of high quality healthcare in India and tough competition from other corporate hospitals that followed Apollo Hospitals by making their entry with huge investments. There is not threat of substitutes as healthcare is the basis need of humans.

True View and Fair Presentation Essay Example | Topics and Well Written Essays - 2000 words

True View and Fair Presentation - Essay Example Countries like UK, EU, Singapore, Australia, and New Zealand have opted to adopt the 'true and fair view', whereas United States preferred to adopt GAAP standards. (Hopwood, Page, & Turley, 1990) While 'Present fairly in accordance with GAAP' took its origin from the US financial reporting regulations in 1939 (McEnroe & Martens, 1998), UK Companies Act 1947 introduced the concept of 'True and Fair View' for the first time in the UK. (Parker & Nobes, 1994) However the latest version of the International Accounting Standard - 1 (IAS 1) which became operative on or after 1st July 1998 recommends the adoption of both the reporting standards. IAS - 1 requires a fair presentation and disclosure in compliance with the IAS and in cases where there is a misleading element in the compliance to the IAS, the reporting can adopt a limited 'true and fair view' to override the fair presentation. (IAS 1, 1998) This paper examines whether the 'fair presentation' requirements of IAS - 1 undermine the UK's adoption of the view of 'true and fair' in the reporting of the financial statements. There is no authoritative definition of the term 'true and fair view' and some of the approaches to the definition have considered the concept in relation to the individual components of the terms in isolation. (Cowan, 1965) Chastney (1975) suggests that either of the terms does not presuppose the other and the also doubts whether the combined effect of the term amounts to more than the effect of the individual terms. Parker and Nobes (1991) found that majority of the auditors had made a distinction between both the terms 'true' and 'fair'. They also concluded out of their survey on the UK Directors that most of the directors considered both terms are synonymous. Both the terms 'true' and 'fair' have been defined in a precise and exact manner. "The nature of truth, whether it is absolute or relative, whether it exists as a reality, an incontrovertible thing, or as an abstraction, whether it is dependent or independent of the believer/observer and whether any statement can be proven or merely falsified are all aspects that that have been applied to accounting theory and research." (Covaleski & Dirsmith, 1990; Chua, 1986) Meaning of 'Fairly Presented, In Accordance with GAAP' Just like the terms 'true and fair view' there is no precise definition available of the term present fairly in accordance with GAAP' which can be considered as the American Equivalent of 'true and fair view'. Mano et al (1996) observe that the term may mean: The reports presented fairly and also in accordance with the generally accepted accounting principles

Value Objectivity Essay Example for Free

Value Objectivity Essay The philosophies and beliefs of a person are shaped from the day we are born all through maturity amongst our individual, ethnic, and shared encounters. Establishing what is factual from erroneous differs on our individual routine and what we allow to let sway our viewpoints and actions. Ethical decision making while essential, can sometimes be extremely difficult and challenging. This is predominantly spot-on when working with clientele that have unlike beliefs and views. For example: If one leg of a four-legged stool is missing, the stool will not stand correctly. If one leg is shorter than the others, the stool may be awkward to use. The correlation of a four-legged stool can be utilized to help better comprehend the prominence and interdependence of individual, organizational and cultural ethics and how all of these things tend to influence one another. The ethical aspects of counseling are based on a system of rules which have been constructed for a precise group of people or field of work, and were developed for the purpose of setting the standards of conduct and behavior that are to be used by professionals. Ethical connotations hardly ever have an easy answer, and often counselors must seek help from more experienced professionals, but this is not a guarantee that the anticipated result will be accomplished. The first guideline in the ACA’s (2005) Code of Ethics reads â€Å"the primary responsibility of counselors is to respect the dignity and promote the welfare of clients† (Kaplan, 2014). â€Å"Competence is required of practitioners if they are to protect and serve their clients. Although the intents are to not harm clients, sometimes incompetence is a contributing factor in causing harm for practitioners† (Corey, et al, 2014). When therapists are conscious of his/her own individual morals, principals, and unsettled struggles they can successfully discuss their clientele without dropping emphasis on the requirements of the customer, but sometimes this isn’t always the case. â€Å"Standard 2.01(a) requires psychologists to â€Å"provide services, teach, a nd  conduct research with populations and in areas only within the boundaries of their competence, based on their education, training, supervised experience, consultation, study, or professional experience† (Shiles, 2009). Counselors should remain inside their span of training, be mindful of the restrictions of his/her licensed expertise, be present at essential education programs and maintain their learning, use his/her own common sense, and be able to identify when referrals should be made. It should be the disposition of counselors to always value the mixture of their clientele, novices, and study partakers. The ACA Code of Ethics (2005) section A.4.b. Personal Values states, â€Å"Counselors are aware of their own values, attitudes, beliefs, and behaviors and avoid imposing values that are inconsistent with counseling goals† (Kaplan, 2014). â€Å"Standard C.5., states, â€Å"Counselors do not condone or engage in discrimination based on age, culture, disability, ethnicity, race, religion/spirituality, gender, gender identity, sexual orientation, marital status/partnership, language preference, socioeconomic status, or any basis prescribed by law† (Kaplan, 2014). Personal standards, t he main beliefs that describe an individual, develop over time. They are shaped by a mixture of influences as well as ones from family and friends, along with learning and religious establishments. â€Å"When it becomes clear that a client’s counseling needs exceed our competence, we must either develop the competence necessary to effectively treat the client or refer this client to another competent professional† (Corey, et al, 2014). There are going to be many instances when treating clients that the situation is going to be uncomfortable and it may be easier to just refer the clients to someone else. â€Å"The ACA Code of Ethics (ACA, 2005) authorizes counselors to conclude a treatment liaison under these three circumstances: â€Å"When it becomes reasonably apparent that the client no longer needs assistance, is not likely to benefit, or is being harmed by continued counseling† (Kaplan, 2014). Although a counselor may be competent within a certain area of expertise, they still may need to refer a client from time to time to maintain working within the boundaries of the professional role and successfully delivering the services that client’s may need. â€Å"The counselor need not accept or approve of the client’s values. Disagreement with or nonacceptance of the client’s values does not mean that the client is not accepted as a person† (Kaplan, 2014). Instances that referral may be  necessary are as such: the patron has additional needs; the therapist lacks special proficiencies; the client needs a expert; the therapist is acquainted with the client beyond a professional basis; no growth is being formulated; the client is contributing in disorderly activities that could be damaging those around them; the therapist and client aren’t forming a beneficial connection due to personality differences; and the counselor is has taken the client outside of their comfort zone. Before making a referral it’s important to explore what is the difficulty within the situation; what barriers are preventing the professional from working with the client. Purely differing with a client or not having a distinct fondness for the client is not ethical grounds to make a referral. When referral is not an option for a counselor the counselor must take additional steps to ensure that they are not only professionally competent but to also develop skills by working with colleagues that have more experience, especially when seeking new areas within the practice. These skills can be obtained by attending conferences, networking opportunities, reading books and journal articles, etc. The primary goal is for professional counselors to embrace supporting the individual’s worth, self-esteem, potential, and individuality. â€Å"In order to determine our level of competence, we must engage in an ongoing process of self-assessment and self-reflection† (Watson, et al, 2006). In conclusion, values and ethical standards are sometimes challenging to describe although people understands and practices the theory. A therapist’s ethical responsibilities to clientele start during the initial interaction or appointment, not during the beginning meeting; the point that counselors have moral accountabilities to those individuals that request help obligates a specialist to withhold the utmost respect and dignity in order to promote the welfare of the client. There are always going to be differences of opinions and values but the ultimate concern is the welfare of the client. References Corey G., Corey, M. S., Corey, C., Callanan, P. (2014). Issues and ethics in the helping professions (9th ed.). Independence, KY: Brooks/Cole Cengage Learning. ISBN-13: 9781285464671. Kaplan, D.M. (2014). Ethical Implications of a Critical Legal Case for the Counseling Profession: Ward v. Wilbanks. Journal of Counseling and Development, 92(2), 142-146. Shiles, M. (2009). Discriminatory Referrals: Uncovering a Potential Ethical Dilemma Facing Practitioners. Ethics Behavior, 19(2), 142-155. doi:10.1080/10508420902772777 Watson, Z.P., Herlihy, B.R., Pierce, L.A. (2006). Forging the Link Between Multicultural Competence and Ethical Counseling Practice: A Historical Perspective. Counseling Values, 50(2), 99-107.

China and Japan Essay -- Chinese Philosophy, Ming

Throughout the dynasties in China and Japan, religion, economy and politics have been affected by each other in various ways. In the book â€Å"Religion and Making of Modern East Asia†, Thomas Dubois brings to light the impact religion made on both politics and economy in China and Japan throughout the historical period up till date. In his words, he describes â€Å"religion as an extremely political force† (Dubois, 2011, pp. 7-16). As various religions were introduced, it shaped the politics of leaders as most of them saw it as an avenue to impose their religion on the citizens. In all, religion invented political and economic stabilities and instabilities in various dynasties throughout Japan and China Ming China also known as â€Å"Great Ming† Reigned in China for many years and saw through many religions. However, most Chinese attest to three major religions; Confucianism, Daoism and Buddhism. In the early centuries, Shang dynasty, known as the â€Å"origin of Chinese civilization† was very powerful and dominated the Ming China for over five centuries. In this period, the rulers imposed their religion on the citizens and made it compulsory as the state religion. Later on, Zhou over-threw the Shang dynasty bringing in another perspective of religion known as Confucianism, this particular religion, believed that â€Å"authority was not by chance but given a greater power which was higher than man† (Dubois, 2011, p. 17). Most of the citizens embraced this new religion as it brought about peace and good virtue. â€Å"Confucianism reigned through the Han dynasty, until it was finally over-thrown by the Sung Dynasty. Were the whole imperial system final ly fell† (Dubois, 2011, p. 23). Although Confucianism came to the people as a religion, ... ... of China and Japan denied the citizens that right. Some religions were still being outlawed in Japan, contrary to restrictions which allow every citizen a right to worship.† (Dubois, p. 202). With the help of the Americans, the political hierarchy was adjusted thereby allowing citizens the right to free religion. In concluding, juxtaposing China and Japan’s history, both have similarities. Inevitably, religion continuously, affects politics and economics, most times producing ethno-political identities. Even in Nigeria today, religion affects the economic and political sects. The domineering religious group is often politicized and tends to favor its own religion either through finances or privileges. It is therefore evident that religion, economy and politics are inter-twined and will continue to affect the changes around us just like China and Japan.

Of the Dawn of Freedom Essay

In â€Å"Of the Dawn of Freedom,† author W. B. Du Bois (1903) points out the historical basis for the persistence of racism as a problem. Written almost three decades after the civil war, the text is addressed to both African-American and White people who comfort themselves with the illusion that the granting of the right of suffrage to African-Americans instantly solved the problems of inequality. This is evident in how Du Bois illustrates that contrary to popular perception, the Civil War did not totally lead to the emancipation of African-Americans and that the subsequent â€Å"Negro suffrage ended a civil war by beginning a race feud† (34) wherein African-Americans became the subject of contempt of Southern White populations who fought against the abolition of slavery. Indeed, Du Bois’ observations accurately mirror the situation of African-Americans until today. Clearly, African-Americans are still subjected to deeply-held stereotypes that systematically degrade and debase them on the basis of what Du Bois calls â€Å"the color-line. (9) Despite the abolition of slavery, African-Americans continued to be socially-marginalized. Consequently, African-American’s situation as â€Å"a segregated servile caste† (37) after slavery was abolished only resulted in the formation of a double consciousness or an identity confusion owing to the lack of their clear role in society and their alienation from the dominant White culture. In effect, the abolition of slavery also uprooted both African-Americans and White Americans from the customs and clear norms that arose from centuries of slavery. Without the delineations of the slave order, African-Americans found it difficult to establish their identity especially as the White Americans did not want to accommodate the ex-slaves into the folds of society. It is therefore not surprising that African-Americans continue to be subjected to racist perceptions. As Du Bois rightly points out, the freedom of the Black Americans was immature in so far as the Whites regarded them not as their equals but looked condescendingly at the newly-freed Black people as their inferiors and â€Å"helpless wards. †(34)

A Streetcar Named Desire By Tennessee Williams - 902 Words

Tennessee Williams, playwright of â€Å"A Streetcar Named Desire†, uses symbolism and other elements to establish the overall theme of illusion vs. reality. He uses these elements to show how the character Blanche can t distinguish the difference between the two, ultimately leading her to a lonely life full of lies. And unlike Blanche, Stanley knows this from the very beginning and thus, their differences turn into a play full of mind games. The differences between Stanley and Blanche are vast. In fact, they are two different kinds of people as Stanley is a hard working macho man lacking proper manners while Blanche is a fragile woman perceiving herself as superior to Stanley. We first notice these differences upon Blanche’s arrival when, in the first scene, the elitist Blanche dresses as if she were attending a fancy cocktail party in the garden district, (1777). This annoys Stanley and it can be seen that he obviously does not like her. He, however, sets his annoyance aside and plays nicely in attempts to get to know her better, but ultimately changes his actions rather quickly after Blanche denies to taking a shot of his liquor. Stanley reacts by saying, â€Å" Some never touch it, but it touches them often† (CITATION GOES HERE). It is not to his knowledge that the reason for her denial was because she did not want to admit that she is an alcoholic. These lies are what keeps her from coming to terms with reality. This lie causes Stanley to question everything aboutShow MoreRelatedA Streetcar Named Desire By Tennessee Williams1109 Words   |  5 Pagesâ€Å"A Streetcar Named Desire† is a play written by Tennessee Williams. Williams was born in Columbus, Mississippi but with a different name. He changed his name from Thomas Lanier Williams to what the readers know today as Tennessee Williams. (Forman). Williams is widely known for his plays, short stories, and poems across the world. 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A tragedy, or tragic event, is known to bring chaos, destruction, distress, and even discomfort such as a natural disaster or a serious accident. A tragedy in a story can also highlight the downfall of the main character, or sometimes one of the more important character. In this book, â€Å"A Streetcar Named Desire†, written by Tennessee Williams, heRead MoreTennessee Williams A Streetcar Named Desire929 Words   |  4 PagesThe â€Å"Desire’s† Breakdown Tennessee Williams’ A Streetcar Named Desire is a web of themes, complicated scenarios, and clashes between the characters. Therefore, it might’ve been somehow difficult to find out who the protagonist of this play is if it wasn’t for Aristotle’s ideas of a good tragedy because neither of the main characters, Stanley Kowalski and Blanche Dubois, is completely good nor bad. 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Tennessee Williams wrote A Streetcar Named Desire around the time this reversal was occurring in American society. In this play male dominance is clear. Women are represented as delicate, reserved, and silent, confined to a domestic world that isolated them from the harsh realities